Sometimes, it can seem tempting to look around at what everyone else is doing and do the same thing. To a certain degree, it works. It allows us to create something that's been field tested by others and that at least some people want. It's also what provides consumers with multiple options to select from. It's happening in every industry every day, from wearable devices to cereal.
There's another option though, and that option is creation. To stop obsessing about what everyone else is doing and to start obsessing about what our heart longs for. To stop consuming everyone else's message and start crafting our own. To stop comparing and start creating. When we use this approach, we almost always create something better - something that's born from deep within us and something that's completely our own.
If given the option, choose creation.